Lindt & Sprüngli Unveils EXCELLENCE Fusion, Bolstering Innovation Amid Strong 2025 Performance
Lindt & Sprüngli, the Swiss premium chocolate manufacturer, has launched EXCELLENCE Fusion, a groundbreaking chocolate tablet that combines premium dark chocolate with a delicate layer of milk or white chocolate. Crafted by Lindt’s renowned Maître Chocolatiers, this innovative product targets consumers who find dark chocolate too intense, offering a balanced, indulgent experience. The Fusion line, described as “not Dark, not White, but Fusion,” is designed to appeal to both adventurous palates and those seeking a novel indulgence.
The EXCELLENCE Fusion line debuts with two meticulously crafted variants:
70% Dark & Milk Chocolate Bar
70% Dark & White Chocolate Bar
A third variant 85% Cacao with Sea Salt & Milk, is set to launch this fall, further expanding the range with a bolder, more nuanced profile.
Lindt & Sprüngli Rides Innovation Wave, Bolstered by Strong Financials
Lindt & Sprüngli is capitalizing on a robust innovation pipeline and strong financial performance in 2025, positioning itself as a leader in the premium chocolate market. With organic sales growth of 11.2% in H1 2025, reaching CHF 2.35 billion, the company has outperformed competitors like Nestlé (8.5% Confectionery segment organic growth in 1H 2025) and Hershey (1.7% H1 net sales growth), prompting an upward revision of its full-year guidance.
Already a leading player by market share in the dark chocolate and premium chocolate segments in several markets worldwide including the United Kingdom, Switzerland, Singapore, Qatar, United Arab Emirates, Lindt’s momentum underscores its ability to navigate a competitive confectionery landscape. Building on this financial and innovative momentum, Lindt is seizing a significant market opportunity with its latest offerings.
The global premium chocolate market is experiencing strong tailwinds from consumers seeking unique, high-quality, and indulgent experiences. Lindt is directly addressing this demand through a targeted and aggressive innovation strategy. A prime example is the new EXCELLENCE Fusion line, which addresses a key consumer insight in Canada: many still find dark chocolate too bitter despite its growing popularity. By blending premium dark chocolate with a layer of milk or white chocolate, Fusion makes the dark chocolate segment more accessible, broadening the brand's appeal to a wider audience.
This strategy is not limited to a single market. Lindt’s 2025 product launches showcase a deep understanding of regional consumer preferences. Examples include the launch of pistachio-flavored eggs in the UK (where pistachio is among the top flavors this year) and trendy Dubai Style Chocolate Bars in several markets worldwide, and seasonal offerings like Lindor Sakura & Cream in Japan. This ability to localize its offerings while maintaining a premium identity is a significant advantage in a fragmented global market and serves as a powerful engine for growth.