Industry Update: Chocolate Confectionery In Qatar [February 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 140 chocolate confectionery brands in Qatar.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brands account for a low single digit share of the market.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Hazelnut is the most popular flavor.

Recent Developments

1. With just two months into the year, there are no major product launches to date.

Competitive Landscape

1. Brands from the United States account for the highest share of the market.

2. Cadbury is the market leader overall.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads the dark segment, and Hershey’s leads white.

4. Ritter Sport dominates the vegan/plant-based segment, Valor leads the sugar-free segment while Ethiquable leads the organic segment.

5. Cadbury leads the bar format, Ferrero leads the box format, and Hershey’s leads the bag format.

6. Carrefour is the leading store brand.

7. On the price spectrum, Twix leads the bottom quartile in terms of market share, Cadbury leads the second quartile, Lindt leads the third quartile, and Zaini leads the top quartile.

8. Cadbury is the leading brand in the grocery channel, and Läderach leads the DTC channel.

Competitor Profiles

1. Cadbury

2. Läderach

3. Lindt

4. Ritter Sport