Industry Update: Chocolate Confectionery In Singapore [May 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. Singapore is home to approximately 70 chocolate confectionery brands.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format.

5. Store brands currently hold no measurable share of the chocolate confectionery market.

6. Brands positioned in the third quartile of the price spectrum lead in terms of market share.

7. Almond is the most popular flavor.

Recent Developments

1. Product launches to date have been extensive, predominantly featuring festive collections and a strong emphasis on localized flavors.

Competitive Landscape

1. Brands from the United Kingdom hold the largest share of the market.

2. Lindt is the overall market leader.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads dark, and Hershey’s leads white.

4. Ritter Sport leads the vegan/plant-based segment, and Sugarless Confectionery leads the sugar-free segment, and Loving Earth leads the organic segment.

5. Lindt leads in the bar format, Ferrero in the box format, and Cadbury in bags.

6. Meadows is the most prominent store brand, though store brands overall have no significant share.

7. On the price spectrum, Cadbury leads the bottom quartile in terms of market share, KitKat leads the second quartile, Lindt leads the third quartile, and Venchi leads the top quartile.

8. Lindt is the leading brand in the grocery channel, and Venchi leads the DTC channel.

Competitor Profiles

1. Awfully Chocolate

2. Cadbury

3. Chocoelf

4. Lindt

5. Venchi