Industry Update: Chocolate Confectionery In Switzerland [November 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are roughly 140 chocolate confectionery brands in Switzerland.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brand share is in the high single digits.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Hazelnut and almond are among the most popular flavors.

Recent Developments

1. Product launches to date have heavily focused on innovative flavors, with particular highlights being those inspired by the viral Dubai chocolate bar.

Competitive Landscape

1. Swiss brands account for the highest share of the market.

2. Lindt is the market leader overall.

3. Lindt leads the milk, dark, and white chocolate confectionery segments.

4. Niederegger leads the vegan/plant-based segment, Frey Chocolat dominates the sugar-free segment, and Migros leads the organic segment.

5. Lindt leads the bar and box format, and Chocolats Halba leads the bag format.

6. Coop and Migros are the leading store brands in Switzerland.

7. On the price spectrum, Chocolats Halba leads the bottom quartile in terms of market share, Frey Chocolat leads the second quartile, Maison Cailler leads the third quartile, and Lindt leads the top quartile.

8. Lindt is the leading brand in the grocery channel, and Läderach leads the DTC channel.

Competitor Profiles

1. Coop

2. Favarger

3. Läderach

4. Lindt