Hershey’s And Beekman 1802 Launch Holiday Bodycare Collaboration Blending Chocolate With Self-Care
Hershey’s has unveiled a new cross-category partnership for the winter holidays, teaming up with Beekman 1802 — the New York–based goat-milk skincare brand known for its clinically-friendly formulations. The collaboration introduces a limited-edition collection of body-care products inspired by Hershey’s signature flavors and scents, available through Beekman 1802’s website, QVC, Target and select retail partners.
The range includes three seasonal fragrances — Milk Chocolate, Candy Cane, and Snickerdoodle — available as hand and body washes, bar soaps, and whipped body creams. Each SKU combines Beekman 1802’s goat-milk base with scent profiles developed around Hershey’s chocolate notes. The Milk Chocolate Hand & Body Wash, for instance, nods to the brand’s iconic syrup packaging, while the Candy Cane Whipped Body Cream leans into festive peppermint aromatics.
The partnership positions both brands at the intersection of indulgence and wellness — a growing category crossover that extends the idea of “treating yourself” from the kitchen to the bathroom shelf. Hershey’s the category leader in U.S. chocolate gains fresh visibility in the lifestyle and gifting segments, while Beekman 1802 secures access to Hershey’s broad, nostalgia-driven customer base during the highest-spending season of the year.
The launch joins a busy year for branded collaborations in confectionery and adjacent lifestyle sectors. Within months, Hershey’s Kisses x Pokémon hit the U.S. market with collectible foils, while elsewhere Godiva x Nintendo (Japan), Tony’s Chocolonely x Kahlúa (UK and U.S.), M&M’s x Crocs (global), and KitKat x POP MART (Singapore) each drew attention for pairing chocolate with unexpected cultural or product categories.
Industry Trends And Themes
Cross-category collaborations (food → beauty / fashion): Food brands are branching into non-edible categories to spark novelty and new occasions. Examples: Hershey’s x Beekman 1802 (bodycare); M&M’s x Crocs (footwear).
Experience and merch-led engagement: Physical products are paired with experiences or collectibles. Examples: Tony’s limited 100-unit glass; M&M’s Crocs Jibbitz charms.
Localised and pop-culture tie-ins: Partnerships target regional or cultural fandoms. Examples: Kinder Joy x Hary Potter Quidditch Funko Collection, Herhsey’s x Peanuts®, Godiva x Nintendo (Japan); KitKat x POP MART (Singapore).
Cause and community collaborations: Some collabs include philanthropic or social components. Example: See’s Candies x 15/10 Foundation for shelter dogs.
Collectibility and scarcity mechanics: Limited drops and exclusive merch drive urgency. Example: Tony’s 100-glass giveaway; POP MART blind boxes.