Kinder Joy Unveils Harry Potter Quidditch Funko Collection In The U.S.
Kinder Joy has introduced its latest licensed offering: the Harry Potter Quidditch Collection, developed in collaboration with Warner Bros. Discovery Global Consumer Products and Funko. This marks Kinder Joy’s third partnership with the Harry Potter franchise.
Available through December 2025, each Kinder Joy egg (SRP USD 2.39) combines its signature chocolate treat with one of 16 Quidditch-themed Funko toys. The assortment includes character figurines and themed accessories such as a Draco Malfoy pen holder. A rare golden Harry Potter figurine unlocks a chance to win a trip to the Warner Bros. Studio Tour London – The Making of Harry Potter, as part of a nationwide sweepstakes running from July 1 to November 30, 2025.
As a Ferrero brand, Kinder Joy continues to focus on creating imaginative and surprising experiences for children. Funko noted the strength of the collaboration in delivering collectible-driven excitement to young fans. Since its U.S. debut in 2018, Kinder Joy has emerged as a leading mainstream chocolate innovation.
With a low single digit share of the U.S. chocolate confectionery category, Kinder Joy maintains a leadership position among products tailored specifically for children. The new Harry Potter Quidditch Collection represents a deliberate continuation of its proven strategy—integrating entertainment properties with interactive formats to drive consumer interest.
In a highly competitive landscape featuring hundreds of chocolate confectionery brands and continuous product churn, Kinder Joy stands out by consistently aligning with globally recognized IPs, fostering repeat engagement and brand loyalty among young consumers. The combination of collectible toy experiences with high-perceived value promotions, such as the Studio Tour sweepstakes, further enhances the brand’s appeal. Additionally, Harry Potter’s broad, cross-generational appeal—extending to older kids, teens, and nostalgic adults—suggests Kinder Joy may be aiming to grow beyond its core young-child audience. This collaboration could help expand relevance and reach within an older, brand-aware segment.