Table Of Contents
Summary
Definitions And Methodology
Disclaimer
Industry Landscape
Market Structure
Segmentation: Variant
Segmentation: Better-For-You
Segmentation: Packaging Format
Segmentation: Store Brand
Price Positioning
Flavor Preferences
Recent Developments
Product Launches (Year To Date)
Competitive Landscape
Brand Market Share By Origin Country/Region
Brand Market Share
Brand Market Share By Segment: Variant
Brand Market Share By Segment: Better-For-You
Brand Market Share By Segment: Packaging Format
Brand Market Share By Segment: Store Brand
Brand Market Share by Segment: Price Positioning
Brand Market Share By Segment: Channel
Competitor Profiles
Summary
Industry Landscape
The United States is home to over 400 chocolate confectionery brands.
Milk chocolate is the largest segment, followed by dark chocolate.
The better-for-you (BFY) segment represents a single digit share of the overall market.
Pouches are the most popular packaging format among consumers.
Store brands account for a low single digit share of the chocolate confectionery market
Brands positioned in the first quartile of the price spectrum lead in terms of market share.
Peanut is the most popular flavor across chocolate confectionery offerings.
Recent Developments
To date, product launches have been wide-ranging, showcasing innovative flavors and limited-time seasonal offerings.
Competitive Landscape
Brands from America hold the largest share of the market.
Hershey’s is the overall market leader.
M&M’s leads the milk chocolate confectionery segment, Ghirardelli leads dark, and Lindt leads white.
Reese’s leads the vegan/plant-based segment, and Russell Stover leads the sugar-free segment, and Justin’s leads the organic segment.
Hershey’s leads in both bars and bags, and Ferrero leads in box formats.
Walmart’s Great Value is the largest store brand.
Across the pricing spectrum, Hershey’s leads in the first quartile, Lindt in the second, Ghirardelli in the third, and See’s Candies in the fourth quartile.
Hershey’s leads in the grocery channel, while See’s Candies is the leader in the direct-to-consumer (DTC) channel.
Competitor Profiles
Ghirardelli
Hershey’s
Lindt
See’s Candies