Chocolate Confectionery In The United States [May 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. The United States is home to over 400 chocolate confectionery brands.

2. Milk chocolate is the largest segment, followed by dark chocolate.

3. The better-for-you (BFY) segment represents a single digit share of the overall market.

4. Pouches are the most popular packaging format among consumers.

5. Store brands account for a low single digit share of the chocolate confectionery market

6. Brands positioned in the first quartile of the price spectrum lead in terms of market share.

7. Peanut is the most popular flavor across chocolate confectionery offerings.

Recent Developments

1. To date, product launches have been wide-ranging, showcasing innovative flavors and limited-time seasonal offerings.

Competitive Landscape

1. Brands from America hold the largest share of the market.

2. Hershey’s is the overall market leader.

3. M&M’s leads the milk chocolate confectionery segment, Ghirardelli leads dark, and Lindt leads white.

4. Reese’s leads the vegan/plant-based segment, and Russell Stover leads the sugar-free segment, and Justin’s leads the organic segment.

5. Hershey’s leads in both bars and bags, and Ferrero leads in box formats.

6. Walmart’s Great Value is the largest store brand.

7. Across the pricing spectrum, Hershey’s leads in the first quartile, Reese’s in the second, Ghirardelli in the third, and Hu in the fourth quartile.

8. Hershey’s leads in the grocery channel, while See’s Candies is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Ghirardelli

2. Hershey’s

3. Lindt

4. See’s Candies