Ritter Sport Expands UK Range With Four New Chocolate Bars, Strengthening Presence In Key Retail Channels
Ritter Sport is widening its footprint in the United Kingdom with the launch of four new chocolate varieties landing in Morrisons this week. The German chocolate maker’s latest lineup introduces Roasted Peanut and Caramel & Biscuit, alongside Duo variants Sweet n Salty Duo and Coffee Duo. The expansion takes Ritter Sport’s total block chocolate offering in the retailer to ten, signalling growing traction in one of Europe’s most competitive confectionery markets.
The new flavours align closely with British consumer preferences. Caramel continues to be among the most popular flavors in the UK’s chocolate space, while biscuit and salted profiles maintain strong appeal among mainstream buyers as well. Roasted Peanut and Crunchy Coffee also taps into the wider “crunch” movement sweeping through global chocolate innovation, which blends creamy textures with crisp inclusions for multi-layered sensory experiences. The move comes as Ritter Sport continues its growth momentum, having recorded 50% year-on-year sales growth in the UK in 2024 and expanded listings into Tesco Express and seasonal gift ranges.
This launch places Ritter Sport among a crowded field of major and emerging competitors accelerating their UK activity in 2025. Lindt, Tony’s Chocolonely, KitKat, and Cadbury have each released new texture-led products this year, while luxury and artisanal players—from The Little House Dorset to Läderach—are driving the premiumisation trend through inventive, small-batch formulations and flavour storytelling.
Brand And Rival Positioning
Ritter Sport: Strengthening its UK retail presence through both core and innovation-led SKUs. The new Roasted Peanut and Caramel & Biscuit bars tie into mainstream flavour demand, while Duo formats diversify its textural appeal.
Lindt: Continues to dominate the premium segment, launching multiple new products such as Pistachio Eggs, Dubai-style bars in Dark and White variants, and Lindor Shortbread Truffles, blending Swiss heritage with localised and trending flavour cues.
Cadbury: Maintains leadership in the UK chocolate confectionery market overall, introducing new flavour variants (Biscoff, Iced Latte, Twirl White Dipped) and trialling paper and recycled plastic packaging to reinforce sustainability credentials.
KitKat (Nestlé): Focused on flavour and texture innovation, rolling out Salted Caramel, Hazelnut, and Gingerbread sharing bars, and playful limited editions like Lemony Lime to capture younger consumers.
Tony’s Chocolonely: Deepens its positioning around ethical indulgence while leaning into crunch and caramel textures, exemplified by its new Milk Rice Crispy Caramel bar.
Artisan and boutique Brands: Players such as The Little House Dorset, Salt & Sugar Art Chocolate, and Jenkins’ Emporium are setting creative benchmarks with micro-batch releases inspired by global influences like pistachio kunafa, Lapsang Souchong, and Poppy Seed Cheesecake.
Industry Trends And Themes
Caramel reimagined: Caramel remains the UK’s most sought-after flavour, appearing in multiple forms across launches: Baileys Chocolate Caramel Whirl, Terry’s Chocolate Caramel Ball, and Cadbury’s Bournville Salted Caramel.
Biscuit and bakery crossover: Chocolate meets baked textures in bars such as Lindt Shortbread Truffles, Nestlé’s Yorkie Biscuit & Brownie, and Gnaw Chocolate’s Cherry & Almond Tart.
Nuts as premium texture drivers: Pistachio and hazelnut lead new nut-led launches, including Lindt Pistachio Egg, Läderach Pistachio FrischSchoggi, and Reese’s Peanut Butter White Bar.
Nostalgia and heritage flavours: Familiar desserts are being reinvented in chocolate form. Examples include Quirky Chocolate’s Hot Cross Bun Bar, Gnaw’s Spiced Apple Strudel, and Montezuma’s Merry & Bright Truffles.