New Terry's Chocolate Caramel In The UK
Terry’s has announced the launch of its latest product in the United Kingdom: Terry’s Chocolate Caramel. The new release brings together smooth chocolate with a rich caramel flavour, tapping into one of the most popular tastes among British consumers.
The product sits alongside a series of innovations unveiled by Terry’s this year, including the Chocolate Orange Cream Filled Egg, Minis Exploding Candy Egg, and the Chocolate Mint XL Egg. Together, these launches mark an active period of product development aimed at widening Terry’s appeal across flavour formats and seasonal offerings.
The caramel-focused innovation enters a competitive marketplace where caramel remains the most popular chocolate flavour among British consumers, ahead of mint, hazelnut, and orange.
Meanwhile, rival activity in the UK remains strong. Cadbury has unveiled a wide variety of product extensions this year, including limited-edition Twirl White Dipped, Cadbury Dairy Milk Iced Latte Bar, and new Bournville Salted Caramel and Hazelnut bars. Lindt has also expanded its premium range with seasonal pistachio eggs, and Lindor Shortbread Truffles.
Other brands have also been active in bringing fresh products to UK shelves. Tony’s Chocolonely has continued to merge storytelling with innovation, introducing a milk rice crispy caramel bar, as well as a collaboration with Kahlua on the Espresso MarTony. Aero has leaned into its playful brand identity by launching Aero Coconut, marketed as a tropical summer-inspired variant, and running a high-profile promotional campaign around its “bubble-less” production error, offering cash prizes to consumers. Reese’s, meanwhile, has reinforced its positioning around peanut butter indulgence with two new UK entries: the Reese’s Peanut Butter White Bar and Tesco-exclusive Reese’s Milk Chocolate and Peanut Butter Creme Eggs, both timed to capture seasonal shopper demand.
Market & Brand Positioning
Terry’s: Expanding its portfolio with multiple seasonal and flavour-focused launches in 2025, including its new Chocolate Caramel, tapping into the nation’s favourite flavour.
Cadbury: Actively diversifying with limited editions, coffee-inspired flavours, and packaging innovations, maintaining its dominant position in the UK market.
Lindt: Strengthening its premium positioning with indulgent flavours (pistachio, caramel, shortbread) and flagship store openings, building on cultural relevance and exclusivity.
Industry Trends & Themes
Cross-Category Inspiration: Coffee, cocktails, and desserts inspire new product concepts. Cadbury Dairy Milk Iced Latte and Tony’s x Kahlua collaboration reflect
Nostalgia & cultural resonance
Lindt’s Shortbread Truffles tap into British tradition, while Terry’s continues to build on its long-established heritage in orange and caramel flavours.