News: Pepperidge Farm has introduced a new range of Sourdough Cookies in the United States, bringing the popular bread variety into the biscuit category. The launch features three flavours, combining sourdough with different chocolate, fruit and spice ingredients to create soft-textured cookies with a chewy bite.
The range comprises Dark Chocolate Sourdough with Brown Butter, featuring chunks of dark chocolate and caramelised butter notes; White Chocolate Sourdough with Raspberry, combining white chocolate chips with dried raspberry pieces; and Cinnamon Sugar Sourdough with Vanilla Bean, which pairs cinnamon and vanilla flavours with pearl sugar for added crunch.
Context:
Strong Market Position: Pepperidge Farm is a leading player in the US biscuits and cookies market, with a portfolio spanning cookies, crackers and other baked goods.
Flavor Trends: The launch taps into the popularity of chocolate in the US cookies market, while adding variety through complementary flavour pairings such as brown butter, raspberry and cinnamon sugar.
[→ See full Biscuits & Crackers report for the United States]