Lindt Australia has expanded its iconic LINDOR range with the launch of a new Lindor Salted Caramel Block, combining the brand’s signature velvety milk chocolate with the delicate balance of sweet and salty indulgence. Crafted by the Lindt Master Chocolatier, the new format invites consumers to enjoy the classic LINDOR experience in a shareable block design — a move that taps directly into Australia’s strongest-performing chocolate packaging segment.
The new release extends Lindt’s momentum in 2025 following the rollout of its Dubai Style Chocolate, which brought the pistachio and kadayıf trend to Australian audiences earlier this year. The Salted Caramel Block cements Lindt’s presence in the country’s premium chocolate category, offering everyday accessibility while maintaining the brand’s signature craftsmanship and luxury cues.
Available across grocery retailers and Lindt Chocolate Shops nationwide, the LINDOR Salted Caramel Block underscores the brand’s ability to adapt its indulgent heritage to evolving consumer behaviours — particularly the preference for bar-style formats and flavour-driven experiences.
Brand Positioning
Lindt is the clear premium leader, with a market share of around a tenth overall and strongholds in the upper-mid priced and dark chocolate segments. Its presence in both grocery and boutique retail gives it dual-channel visibility. By continually releasing limited-edition formats such as the Dubai Style Chocolate and LINDOR Salted Caramel Block, Lindt effectively bridges mass accessibility and premium indulgence — a space with limited direct competition.
Cadbury remains the undisputed market leader, holding around half of total category share. It commands every major format — bars, boxes, and pouches — driven by aggressive grocery distribution, accessible pricing, and constant product renewal. Cadbury’s portfolio defines the entry-level price tier.
Industry Trends And Themes
Bar Dominance: Bars remain the primary packaging format across the market, reflecting consumer demand for convenience and portion control. Lindt’s new block aligns squarely with this trend.
Caramel Core Flavours: Caramel is the nation’s favourite flavour profile, driving product launches from multiple brands including Whittaker’s, Milkybar, and Lindt.
Premium Everyday Indulgence: Chocolate brands are reengineering supermarket offerings with upscale craftsmanship cues, sophisticated flavour layering, and provenance storytelling. Lindt extended its craftsmanship narrative into grocery with products described as “crafted by the Master Chocolatier,” including the LINDOR Salted Caramel Block and Dubai Style Chocolate featuring pistachio and crunchy kadayıf. Whittaker’s Peanut & Caramel Brittle and Haigh’s Elderberry & Macadamia Ganache follow the same trajectory, translating boutique textures and patisserie-style inclusions into accessible formats — reflecting how Australians are trading up for small luxuries that still fit everyday consumption.