Chocolate Confectionery In Australia [August 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Consumption Indicators

   1. Per Capita Consumption (Annual)

6. Recent Developments

   1. Product Launches (Year To Date)

7. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In Australia, there are over 150 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment has a small but growing presence, representing a single-digit share of the overall market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is estimated in the single digits.

6. Brands positioned in the bottom quartile (Q1) of the price spectrum lead in terms of market share.

7. Caramel is the top chocolate confectionery flavor.

Consumption Indicators

1. Per capita consumption in Australia is estimated to be around mid-single digit kilograms.

Recent Developments

1. Pistachio and caramel flavors stood out among product launches to date.

Competitive Landscape

1. Brands from the United Kingdom hold the largest share of the market.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk, dark, and white chocolate confectionery segments.

4. Pana Organic leads the vegan and organic segments. Lindt is the leader in the sugar-free segment.

5. Cadbury leads across bars, box, and bag formats. M&M’s leads the jar/tube format.

6. Coles is the leading store brand.

7. Across the pricing spectrum, Cadbury leads in the first quartile, Reese's in the second, Lindt in the third, and Haigh's Chocolates in the fourth quartile.

8. Cadbury leads in the grocery channel, while Haigh's Chocolates is the leader in the direct-to-consumer (DTC) channel.nificant players in the sugar-free and organic segments.

Competitor Profiles

1. Cadbury

2. Haigh’s Chocolates

3. Lindt