Chocolate confectionery brand Kinder is extending its signature chocolate experience into the frozen aisle with the launch of Kinder Chocolate Ice Cream in Australia. Available in major supermarkets nationwide from late October, the move marks the brand’s first local release of an ice cream version of its flagship chocolate bar — a step that places Kinder alongside a growing number of global confectionery names moving into ice cream innovation.
The new Kinder Chocolate Ice Cream mirrors the look of the original chocolate bar, designed in a rectangular shape and offered in a 55ml single-serve format. It features a milk-flavoured ice cream centre, a white coating, and a milk chocolate layer at the tip. The product will be sold individually and in a four-pack priced at AUD 11 RRP.
This launch signals Kinder’s intent to expand its footprint in Australia’s highly competitive ice cream and confectionery sectors, where Cadbury currently dominates with around 50% market share, followed by Lindt and Darrell Lea. Kinder holds a modest single digit share of the confectionery market locally, positioning this release as an opportunity to elevate its visibility and reach beyond traditional chocolate products.
The launch also aligns with a broader global movement among premium chocolate and confectionery brands blending traditional indulgence with frozen formats. In 2025 alone, multiple heritage chocolate brands — from Ghirardelli and Godiva to Venchi and KitKat — have debuted new ice cream offerings across markets such as the United States, Malaysia, Germany, Hong Kong, and the Middle East.
Industry Trends And Themes
Chocolate confectionery brands expanding into ice cream: Brands traditionally associated with chocolate are continuing to expand into frozen desserts. Kinder’s Australian debut follows similar activity from KitKat, Godiva, and Ghirardelli, highlighting cross-category diversification as a strategy to drive brand engagement beyond the chocolate aisle.
Premiumisation of ice cream experiences: Luxury and artisanal elements are increasingly common. Lindt’s Dubai Styl Ice Cream and Venchi’s Stardust Gelato in collaboration with Golden Goose showcase high-end positioning through rich flavor profiles and craftsmanship narratives.
Global localisation of flavors: Brands are tailoring offerings to local tastes while maintaining brand identity. KitKat’s Dark Ice Cream in Malaysia uses Borneo cocoa, and Venchi’s Hong Kong SAR’s Stone Ground Black Sesame Gelato infuses local black sesame traditions with Italian gelato artistry.
Collaborative product development: Co-branded collaborations are defining a new wave of product creation. Godiva’s partnership with Labubu across Asia and Venchi’s tie-up with Golden Goose in Saudi Arabia demonstrate how fashion, art, and confectionery intersect to boost cultural relevance.