News: BOH has teamed up with Famous Amos Malaysia to introduce Green Tea Latte Cookies, a limited-time flavour aimed at matcha enthusiasts. The new cookie combines BOH Green Tea Latte with all-natural matcha powder, delivering an earthy green tea flavour in a crunchy, freshly baked treat.
The collaboration brings BOH’s tea expertise into the cookie category, offering consumers a new way to enjoy matcha beyond traditional beverages. The Green Tea Latte Cookies are available at Famous Amos outlets in Malaysia for a limited time.
Context:
Market Leadership: BOH Tea is Malaysia’s overall tea market leader, with a particularly strong position in the green tea segment.
Green Tea Popularity: Green tea accounts for a sizeable share of Malaysia’s tea market, alongside other varieties such as black tea, reflecting its established popularity among local consumers.
Matcha Momentum: While matcha flavours are not yet among the most popular in Malaysia’s biscuits category, the flavour continues to gain traction, with food and beverage brands expanding into the space through new product launches. Recent examples this year include Malaysian chocolate brand Beryl’s Dark Chocolate with Matcha Filling and Aik Cheong’s Uji Matcha beverage, highlighting matcha’s growing presence across confectionery and beverages.
[→ See full Tea report for Malaysia]
[→ See full Biscuits & Crackers report for Malaysia]