Tea In Malaysia [2026]

Data: September 2026

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 40 tea brands in Malaysia.

2. Major variants include black tea, green tea, herbal teas/tisanes, and milk tea, with black tea accounting for the biggest share, followed closely by green and herbal teas.

3. The better-for-you (BFY) segment maintains a modest presence, driven primarily by organic offerings.

4. Store brand presence remains small, accounting for a low single-digit share of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share, followed by the fourth quartile (Q4).

6. Ginger is among the top flavor profiles.

Recent Developments

1. Product launches to date have trended towards cafe-inspired flavors.

Competitive Landscape

1. Malaysian-origin brands are most popular, followed by brands originating from the UK.

2. BOH is the overall market leader.

3. BOH leads the black tea and milk tea segments, while OSK leads the green tea segment and Apurva Garden leads the herbal tea/tisanes segment.

4. Heath & Heather leads the organic tea segment.

5. TOPVALU is the top store brand.

6. Across the pricing spectrum, Aik Cheong leads in the first quartile, BOH in the second, Ahmad Tea in the third, and Twinings in the fourth quartile.

Competitor Profiles

1. BOH Tea

2. OSK

3. Twinings