Tea In Singapore [January 2026]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 40 tea brands in Singapore.

2. Major variants include black tea, green tea, and herbal teas of which herbal tea accounts for the biggest share.

3. The better-for-you (BFY) segment is significant holding an estimated high single digit share of the market.

4. Store brand presence is significant accounting for at least a tenth of the market.

5. Brands positioned in the fourth quartile (Q4) of the price spectrum lead in terms of market share.

6. Lemon and Earl Grey are the top flavor profiles.

Recent Developments

1. No major tea product launches to date.

Competitive Landscape

1. Brands from Singapore are most popular.

2. Dilmah and Twinings are the overall market leaders.

3. Dilmah is the top brand in black tea, OSK is the top player in green tea, Twinings is the top brand in herbal teas/tisanes, Lipton leads in milk tea.

4. English Tea Shop and Pukka are the top brands in the organic tea space.

5. Good Today is the top store brand.

6. Across the pricing spectrum, Goldkili leads in the first quartile, Lipton in the second, Dilmah in the third, and Twinings in the fourth quartile.

Competitor Profiles

1. Dilmah

2. OSK

3. Twinings