Tea In Malaysia [January 2026]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. In Malaysia, there are over 40 tea brands.

2. Major variants include black tea, milk tea, green tea, and herbal teas of which black tea accounts for the biggest share.

3. The better-for-you (BFY) segment is negligible.

4. Store brand presence is modest accounting for a low-single digit share of the market.

5. Brands positioned in the fourth quartile (Q4) of the price spectrum lead in terms of market share.

6. Lemon and jasmine are among top flavor profiles.

Recent Developments

1. Health and wellness focus drives 2026 product innovation year to date

Competitive Landscape

1. Brands from Malaysia are most popular.

2. BOH Tea is the overall market leader.

3. BOH Tea is the biggest brand in black tea, OSK is the top player in green tea, Twinings is the top brand in herbal teas, while BOH Tea holds the biggest share in milk tea.

4. BOH Tea is the top brand in the sugar-free tea segment while Montea leads the organic tea segment.

5. TOPVALU is the top store brand.

6. Across the pricing spectrum, Aik Cheong leads in the first quartile, BOH Tea in the second, Lipton in the third, and Ahmad Tea in the fourth quartile.

Competitor Profiles

1. Ahmad Tea

2. BOH Tea

3. OSK