Tea In Finland [December 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. In Finland, there are over 30 brands in the tea space.

2. Major variants include black tea, green tea, and herbal teas of which black tea accounts for the biggest share.

3. The better-for-you (BFY) segment accounts for over a tenth of the market.

4. Store brand presence is significant accounting for a high-single digit share of the market.

5. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

6. Roiboos and lemon are among top flavor profiles.

Recent Developments

1. Dessert-inspired flavors stood out among product launches to date.

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Nordqvist is the overall market leader.

3. Forsman Tea is the top player in green tea, Clipper Teas is the top brand in herbal teas, while Nordqvist accounts for the biggest share in black tea.

4. Clipper Teas leads in the organic tea segment.

5. Coop is the top store brand.

6. Across the pricing spectrum, Lipton leads in the first quartile, Forsman Tea in the second, Nordqvist in the third, and Yogi in the fourth quartile.

Competitor Profiles

1. Clipper Teas

2. Forsman Tea

3. Lipton

4. Nordqvist