Tea In Australia [February 2026]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 40 tea brands in Australia.

2. Major variants include black tea, milk tea, green tea, and herbal teas of which black tea accounts for the biggest share.

3. The better-for-you (BFY) segment is modest, accounting for a mid-single digit share of the market.

4. Store brand presence is small, accounting for a low-single digit share of the market.

5. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

6. Earl Grey is among top flavor profiles.

Recent Developments

1. Wellness drives 2026 product launches year to date

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Twinings is the overall market leader.

3. Twinings is the biggest brand in black tea, the top player in green tea, and the top brand in herbal teas, while Arkadia holds the biggest share in milk tea.

4. Avalanche stands out as a top brand in the sugar-free tea segment while Higher Living leads the organic tea segment.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Lipton leads in the first quartile, Dilmah in the second, Twinings in the third, and T2 in the fourth quartile.

Competitor Profiles

1. Dilmah

2. Lipton

3. Twinings