Tea In Australia [2026]

Data: September 2026

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are as many as 40 tea brands in Australia.

2. Major variants include black tea, green tea, herbal teas/tisanes, and milk tea, with black tea accounting for the biggest share.

3. The better-for-you (BFY) segment is meaningful, accounting for as much as a tenth of the market.

4. Store brand presence is modest, accounting for a low single digit share of the market.

5. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

6. Chai is among top flavor profiles.

Recent Developments

1. Product launches to date have trended towards wellness.

Competitive Landscape

1. UK-origin brands are most popular.

2. Twinings is the overall market leader.

3. Twinings is the biggest brand in black tea, green tea, and herbal tea/tisanes.

4. Nerada leads the organic tea segment.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Queen Victoria leads in the first quartile, Dilmah in the second, Twinings in the third, and Pukka in the fourth quartile.

Competitor Profiles

1. Dilmah

2. Twinings

3. Woolworths