Industry Update: Sweet Biscuits And Cookies In Singapore [April 2025]

Table Of Contents

1. Summary

2. Scope And Definitions

3. Methodology

4. Disclaimer

5. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Brand Market Share By Segment: Channel

   8. Competitor Profiles

Summary

Industry Landscape

1. There are approximately 100 sweet biscuit and cookie brands in Singapore.

2. Biscuits are the biggest variant followed by cookies.

3. The better-for-you segment accounts for a mid-single digit percentage of the market.

4. Store brand share is in the low single digits.

5. Brands in the first quartile of the price spectrum account for the majority of market share.

6. Chocolate is the most popular flavor.

Competitive Landscape

1. Brands from Malaysia account for the highest share of the market.

2. Glico is the market leader overall.

3. By variant, Lee Biscuits leads biscuits, Glico dominates coated biscuits/cookies/wafers segment, Oreo leads cookies, and Loacker leads wafers.

4. There are no major players in the vegan segment, Schar dominates the gluten-free segment, Diablo leads the sugar-free segment. Serious Cookies is the only major player in the organic segment.

5. FairPrice is the leading store brand.

6. On the price spectrum, Lee Biscuits and Oreo lead the bottom quartile in terms of market share, Glico leads the second quartile, Loacker leads the third quartile, and Bourbon leads the top quartile.

7. Glico is the leading brand in the grocery channel, and Famous Amos leads the DTC channel.

Competitor Profiles

1. Famous Amos

2. Glico

3. Oreo