Industry Update: Sweet Biscuits And Cookies In Qatar [March 2025]

Table Of Contents

1. Summary

2. Scope And Definitions

3. Methodology

4. Disclaimer

5. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Brand Market Share By Segment: Channel

   8. Competitor Profiles

Summary

Industry Landscape

1. There are around 141 sweet biscuit and cookie brands in Qatar.

2. Biscuits are the biggest variant.

3. The better-for-you segment accounts for a low single digit share of the market.

4. Store brand share is in the low single digits.

5. Brands in the first quartile of the price spectrum account for the majority of market share.

6. Chocolate is the most popular flavor.

Competitive Landscape

1. Italy is the country with the highest share of the market.

2. Loacker is the overall market leader.

3. Bahlsen leads the biscuit segment. Ülker is the market leader in coated biscuits, cookies, and wafers. Relish by Nabil leads the cookie segment. Loacker also dominates the wafer segment.

4. My Cookie Dough is the top brand in the vegan segment. McVitie’s leads in gluten-free. Britannia is the sugar-free segment leader. Americana is the top brand in the organic segment.

5. Lulu is the leading store brand.

6. Britannia leads among brands in the first quartile of the price spectrum. Lago leads in the second quartile, Loacker leads the third quartile, while Walker’s leads the top quartile.

7. Loacker is the top brand in the grocery channel. Tiger Cookies is the leading direct-to-consumer (DTC) brand.

Competitor Profiles

1. Loacker

2. Tiger Cookies

3. Ülker