Industry Update: Sweet Biscuits And Cookies In Qatar [March 2025]

Table Of Contents

1. Summary

2. Scope And Definitions

3. Methodology

4. Disclaimer

5. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share by Segment: Price Positioning

   7. Brand Market Share By Segment: Channel

   8. Competitor Profiles

Summary

Industry Landscape

1. There are around 150 sweet biscuit and cookie brands in Qatar.

2. Biscuits are the biggest variant followed by cookies.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Store brand share is in the low single digits.

5. Brands in the first quartile of the price spectrum account for the majority of market share.

6. Chocolate is the most popular flavor.

Competitive Landscape

1. Brands from the Italy account for the highest share of the market.

2. Loacker is the market leader overall.

3. By variant, Loacker leads biscuits, Ülker dominates chocolate-coated biscuits/cookies, Americana leads cookies, and Loacker dominates wafers.

4. My Cookie Dough leads the vegan segment, Schar leads the gluten-free segment, Lulu leads the sugar-free segment, and Americana leads the organic segment.

5. Lulu is the leading store brand.

6. On the price spectrum, Britannia leads the bottom quartile in terms of market share, Ülker leads the second quartile, Loacker leads the third quartile, and Walker’s leads the top quartile.

7. Loacker is the leading brand in the grocery channel, and Tiger Cookies leads the DTC channel.

Competitor Profiles

1. Loacker

2. Tiger Cookies

3. Ülker