ROYCE’ Japan Unveils Tropical-Inspired Nama Chocolate - Piña Colada
ROYCE’, the renowned Japanese chocolatier famous for its velvety smooth nama chocolate, has unveiled a new summer offering: Nama Chocolate - Piña Colada. Inspired by the iconic Caribbean cocktail, this latest creation blends the tropical flavors of rum, coconut milk, and pineapple juice into a luxurious white chocolate treat.
Priced at ¥1,215 (tax included), this limited-edition chocolate is designed to transport consumers to a sun-drenched island escape with the creamy sweetness of ROYCE’s signature white chocolate, complemented by the aromatic fragrance of coconut balanced with the subtle tart contrast of pineapple creating a perfectly tropical flavor profile.
This launch coincides with ROYCE’ broader summer collection, which includes previous tropical and seasonal flavors such as Nama Chocolate [Choco-Banana], Fresh Chocolate [Mint Chocolate], and White Peach Berry & White Peach White Chocolate, highlighting the brand’s continued focus on inventive, seasonal confections.
ROYCE’’s new Nama Chocolate Piña Colada release reflects several key trends shaping the market this summer:
Tropical and fruit-forward flavors: Across both domestic and international brands, tropical flavors dominate summer launches. ROYCE’ follows this with pineapple, coconut, and rum notes. Competitors like KitKat have introduced Pine Ame bars featuring pineapple-flavored chocolate, while Karish launched a Passionfruit & Mango white chocolate limited edition. Lindt and NICO Chocolaterie have also incorporated coconut and tropical infusions, targeting the same flavor-conscious, seasonal consumer segment.
Visual and experiential appeal: Japanese chocolatiers are increasingly creating chocolates that provide a multi-sensory experience, combining taste, texture, aroma, and visual delight. Colorful packaging, playful shapes, and indulgent textures elevate simple confections to lifestyle products. For example, KitKat Sakura features a gradated pink chocolate bar with sakura leaf powder, offering a visual and aromatic experience alongside taste. ROYCE’ Sakura Collection, including Sakura Berry & Sakura White Chocolates, combines delicate pastel colors with soft chocolates and crisp cookies for a layered sensory experience. Lindt Mini Star-Shaped Ice Pralines engage consumers with fun shapes and fillings that change texture when chilled, while NICO Chocolaterie’s Malibu Coco evokes a tropical beach experience through toasted coconut, creamy ganache, and rum aroma. ROYCE’ Nama Chocolate [Piña Colada] fits seamlessly into this trend, with bright tropical imagery, creamy texture, and nuanced layers of pineapple, coconut, and rum, creating an indulgent, multi-sensory summer treat.
Alcohol-adjacent flavors for summer: Spirits, cocktail-inspired flavors, and adult dessert chocolate are particularly trendy for summer. Brands are integrating rum, tequila, or liqueurs to replicate cocktails, as seen in ROYCE’ Piña Colada and NICO Chocolaterie’s Malibu Coco. This strategy resonates with Japan’s adult consumers seeking novel experiences during travel, beach outings, or seasonal gatherings.