Patchi, the renowned Lebanese luxury chocolatier, has unveiled its latest creation, ChocoThyme, a chocolate confectionery featuring a unique thyme-infused caramel twist. This latest offering is now available across Patchi’s flagship stores in Lebanon, including Ghazir Highway, Sodeco, Minet el Hosn, ABC Verdun, and Hazmiyeh.
ChocoThyme reflects Patchi’s ongoing commitment to blending innovative flavors with artisanal craftsmanship. Each piece pairs the richness of premium chocolate with the subtle herbal notes of thyme, balanced by a smooth caramel center.
This release complements Patchi’s extensive product portfolio introduced earlier in 2025 across several international markets. In the United States and Canada, the brand launched luxurious Lingôts for Chinese New Year, featuring milk chocolate filled with velvety praliné and elegantly wrapped in gold. Other highlights included chocolate bars featuring kuanafa, such as Pistachio Kunafa, Peanut Kunafa, and Hazelnut Kunafa, as well as limited-edition chocolate eggs for Easter. Riding on the matcha trend, Patchi introduced a diverse range of matcha-based chocolates including Matcha Vanille, Matcha Pistachio, and Matcha Yuzu varieties across several markets such as Kuwait, Saudi Arabia, and Jordan. Meanwhile, riding on the chilled chocolate trend for summer, the brand debuted Ice Cream Bonbons, bite-sized treats hand-dipped in signature dark chocolate with flavors like Mango-Passionfruit, Vanilla, Pistachio, and Red Fruits.
Patchi’s consistent launch cadence demonstrates a strategy of seasonal and culturally aligned product releases. Whether through festive editions or experimental flavor fusions, the brand is actively targeting consumers who value premium quality, innovative taste experiences, and aesthetically refined presentation.
Market And Industry Dynamics
Positioning
Patchi is positioned as a luxury chocolatier with a strong presence in the Middle East in markets such as Saudi Arabia, Jordan, and their home market Lebanon, emphasizing artisanal craftsmanship and innovative flavor combinations.
Rival brands such as Mirzam, FIX Dessert Chocolatier, Bostani Chocolate, and Coco Jalila operate in overlapping premium segments in the Middle East, focusing on high-quality ingredients, limited-edition releases, and flavor experimentation.
Mirzam’s 2025 launches feature daring flavor combinations such as Rare Chillies & Wild Peppers of the Spice Route alongside nut-infused chocolates. Meanwhile, FIX Dessert Chocolatier emphasizes playful, experiential indulgence with creations like Mango Passionfruit & Popping Candy Bars, as well as Karak-flavored cream chocolates, presented under whimsical names such as Time to Mango and You Karak Me Up.
Industry Trends and Themes
Herbal And Botanical Infusions: Patchi’s ChocoThyme and Mirzam’s spice-infused creations demonstrate an interest in spice-inspired flavor pairings.
Seasonal And Festive Launches: Chinese New Year Lingôts (Patchi) and Ramadan chocolates (Coco Jalila) highlight timed product releases aligned with cultural celebrations.
Middle Eastern Dessert Inspiration: Pistachio Kunafa, Hazelnut Kunafa, and dates-based chocolates (Mirzam, Coco Jalila) reflect regional flavors integrated into chocolate.
Salty/Sweet Combinations: The blend of sweet and salty is a persistent trend. Examples include Mirzam's Honeycomb, Cashew & Sea Salt Brittle and Coco Jalila's Milk Chocolate Sea Salt Caramel Thins.
Fusion of Traditional and Modern Flavors: Matcha Yuzu (Patchi), Karak-flavored chocolates (FIX Dessert Chocolatier), and exotic spice blends (Mirzam) show experimentation with East-West and classic-modern combinations.