News: Mars Introduces New Chocolate Innovations In 2025 Halloween Lineup
Mars, Incorporated has unveiled a refreshed Halloween chocolate portfolio for 2025, placing a spotlight on three newly developed M&M’S® Halloween Blends that headline this year’s seasonal offering.
New for 2025, Mars introduces the following chocolate innovations:
M&M’S® Milk Chocolate Halloween Blend
M&M’S® Peanut Milk Chocolate Halloween Blend
M&M’S® Peanut Butter Milk Chocolate Halloween Blend
These new blends feature seasonal packaging and are tailored to shoppers seeking festive, on-theme chocolate options for early celebrations and Halloween gatherings.
The new additions will complement Mars’ returning seasonal staples, which include:
M&M’S® Milk Chocolate Pumpkin Pie – returning for its second Halloween season
SNICKERS® Pumpkins – now available in a new six-pack format
TWIX® and SNICKERS® Ghoulish Green – back on shelves with their signature color twist
M&M’S® Peanut Butter Fun Size Giveaway Bags – launched in Halloween-themed packaging for 2025
Additionally, Mars is expanding its chocolate variety pack offerings with updated assortments featuring SNICKERS®, MILKY WAY®, TWIX®, and 3 MUSKETEERS®, aimed at meeting strong demand for multi-brand options during the season.
The expanded chocolate lineup underscores Mars’ commitment to seasonal innovation while reinforcing the continued dominance of chocolate in Halloween candy purchasing. According to the company’s report, 80% of consumers who buy Halloween candy include chocolate in their purchases, with Gen Z and Millennials showing particular interest in early planning and themed product offerings.