Lindt has unveiled two new additions to its Creations range in the United Kingdom, designed to appeal to the country’s most popular flavor preferences. The Swiss chocolatier has launched Hazelnut Wafer, combining fine Lindt milk chocolate with crispy hazelnut praline and wafer pieces, alongside a Caramel variant featuring smooth golden caramel wrapped in rich Lindt milk chocolate.
The new products are now available exclusively at Sainsbury’s, Lindt Chocolate Shops, and online. With caramel consistently topping the charts as the UK’s favorite chocolate flavor, and hazelnut ranking closely behind, Lindt’s choice of launches reflects a deliberate move to align its portfolio with consumer demand for indulgent, classic flavors.
This release follows other notable Lindt activity in the UK this year, including pistachio-themed Easter eggs, a fruit-and-nut bar in the Les Grandes range, and the recent debut of Lindor Shortbread Truffles. The company also announced the opening of a new flagship store in London and a new boutique in the Cotswolds Designer Outlet, underscoring its commitment to expanding both product innovation and retail presence.
Lindt Doubles Down On Indulgence As It Strengthens Grip In The Premium Chocolate Segment
Lindt holds a strong position in the UK chocolate confectionery market, commanding nearly a tenth of the overall market and leading the premium tier. Its strength lies in its reputation for indulgence and quality, which differentiates it from mainstream mass-market players.
The launch of Lindt Creations Caramel and Lindt Creatios Hazelnut Wafer is strategically significant. Caramel remains the most popular flavor in the UK, with hazelnut also ranking highly among consumer favorites.
Beyond this launch, Lindt’s retail expansion through flagship and outlet stores strengthens its direct connection with consumers, while its seasonal innovations (such as pistachio eggs and shortbread truffles) broaden appeal by blending classic British flavors with Swiss craftsmanship. These initiatives ensure Lindt continues to capture consumers seeking novelty as well as tradition.
Competitive Activity
Hotel Chocolat, the UK’s leading direct-to-consumer (DTC) brand, made headlines this year with its Velvetiser system, new store openings, and flavor innovations cementing its reputation as a premium lifestyle brand. Its dominance in DTC contrasts with Lindt’s more diversified retail and grocery approach, though both brands increasingly compete for gifting and indulgence occasions.
Läderach has been pursuing selective expansion in the UK, opening a flagship store at London’s St. Pancras International—a high-traffic, premium retail hub—and rolling out limited-edition FrischSchoggi flavors such as pistachio gianduja and walnut brownies. These launches showcase its craftsmanship and appeal to niche premium consumers, but its reach remains far smaller than Lindt’s. Godiva, meanwhile, made a bold move in the UK supermarket space with its limited-edition Dubai-style chocolate, sold through Tesco, riding on the Dubai chocolate trend which propelled pistachio to be among the top flavors among chocolate products launched in the UK in 1H 2025.