Danish confectionery brand LAKRIDS BY BÜLOW secures a strategic partnership with IDG Capital to fuel its global expansion. The partnership follows a strong 2024 performance, marked by 18% revenue growth, a 90% increase in the UK market, and the opening of new retail stores. This new investment is expected to accelerate LAKRIDS BY BÜLOW's growth across key European, Asian, and US markets, strengthening its position as a premium liquorice brand. Read about the company's financial results, DTC market share in Sweden and Finland, and strategic initiatives in product innovation and retail expansion.
LAKRIDS BY BÜLOW Enters New Chapter With IDG…
Danish confectionery brand LAKRIDS BY BÜLOW secures a strategic partnership with IDG Capital to fuel its global expansion. The partnership follows a strong 2024 performance, marked by 18% revenue growth, a 90% increase in the UK market, and the opening of new retail stores. This new investment is expected to accelerate LAKRIDS BY BÜLOW's growth across key European, Asian, and US markets, strengthening its position as a premium liquorice brand. Read about the company's financial results, DTC market share in Sweden and Finland, and strategic initiatives in product innovation and retail expansion.