Swiss premium chocolatier Läderach has unveiled its latest creation in Thailand: the FrischSchoggi Dubai Dark. The new confection pairs velvety dark chocolate with creamy pistachio, drawing directly from the viral Dubai chocolate trend that has swept global confectionery. The format — layering chocolate (milk chocolate originally) with pistachio and crispy kataifi — has become a social media-driven sensation and is now influencing product launches from boutique chocolatiers to global giants.
The release is available now at Läderach boutiques in Bangkok, including Siam Paragon and The EmQuartier. The launch positions Thailand as the latest market to receive the brand’s Dubai-themed offering, following earlier debuts in the United Arab Emirates, Switzerland, and other locations.
The Dubai Dark is Läderach’s interpretation of the viral “Dubai chocolate bar” sensation that has swept social media and sparked a wave of global product innovation. Typically combining pistachio, crispy kataifi (shredded filo pastry), and layered chocolate, the format has rapidly crossed from niche confectionery into mainstream portfolios of global players such as Lindt, Trader Joe’s, and Godiva.
For Läderach, this launch comes amid a period of heightened activity across multiple markets. Recent releases include a granola-and-dark-chocolate FrischSchoggi, espresso macchiato, walnut brownies, and matcha fusions. The brand is also expanding its retail footprint, with new boutiques opening in Egypt, Turkey, Canada, Hong Kong, Japan, and Thailand.
Trends And Themes
Pistachio Dominance: Pistachio has emerged as one of the top flavor inclusions in 1H 2025 launches. Examples include Lindt’s Dubai Style Bar, Bateel’s Pistachio Date Chocolate (Saudi Arabia).
Dubai Chocolate Mania: The Dubai chocolate format defined by its signature pistachio and kunafa combination layered with chocolate remains an enduring global chocolate trend. What started in the UAE has proven far from a passing fad, with adaptations still rolling out across markets worldwide. Trader Joe’s launched its own Dubai-style pistachio and kataifi bar in the US, bringing the trend into mainstream grocery retail. Kilwins (US) introduced limited-edition Dubai Truffles tied to seasonal promotions while Margaret River Fudge Factory (Australia) introduced gourmet Dubai bars for the local market.
Cross-Category Extensions: The Dubai format has extended beyond chocolate bars into drinks and ice cream, with adaptations ranging from Lindt’s Dubai Style Ice Cream in Germany to Ghirardelli’s Dubai Sundae in the US and Lindt’s Dubai Style Chocolate Drink in Japan.
Adaptations: Brands are blending the Dubai format with unique confectionery adapations. For instance The Little Whisk (Indonesia) added rose and Nutella, Kokak Chocolates (US) blended pistachio with Filipino flavors while Patislove rolled out Ruby Dubai, which combines ruby chocolate with crispy kadayif for a fruit-forward twist.
Gifting & Luxury Positioning: Many brands frame Dubai-style chocolate as a premium or celebratory indulgence, as seen in Elit’s gift boxes, Butlers’ Dubai-exclusive praline pouch, and SNA’AP Chocolates’ Easter pistachio creations.