Hershey’s and Mondelēz launch REESE’S OREO® Cup and OREO® REESE’S Cookie, combining two powerhouse brands in a cross-category confectionery collaboration. Backed by top flavor trends and celebrity tie-ins, the partnership highlights a broader 2025 strategy of innovation, cultural relevance, and brand-driven growth.
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Hershey's And Mondelēz Unite REESE'S And…
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Hershey’s and Mondelēz launch REESE’S OREO® Cup and OREO® REESE’S Cookie, combining two powerhouse brands in a cross-category confectionery collaboration. Backed by top flavor trends and celebrity tie-ins, the partnership highlights a broader 2025 strategy of innovation, cultural relevance, and brand-driven growth.