Hershey's new Halloween lineup, including Peanuts® and Harry Potter™ collaborations and new KIT KAT® Counts, is a strategic move to boost a brand navigating financial pressures. This article analyzes how Hershey's product innovation and market leadership are key to its success in a global confectionery market facing headwinds like soaring cocoa prices, which have impacted competitors like Mondelez, Barry Callebaut, and Delfi.