Premium chocolatier GODIVA has unveiled its latest innovation: the Pistachio Kunafah Milk Chocolate Tablet, a product inspired by the rich culinary traditions of the Middle East.
The new tablet features a smooth pistachio paste blended with crispy shredded pastry—a nod to the classic Middle Eastern dessert kunafah—enveloped in silky milk chocolate. The Pistachio Kunafah Milk Chocolate Tablet is now available across GODIVA boutiques, the brand’s online store, and major supermarkets in Hong Kong SAR.
Riding The Pistachio Wave
Godiva’s new Pistachio Kunafah Milk Chocolate Tablet taps directly into the fastest-rising flavor trend in the global chocolate market. With pistachio crowned as the leading flavor in new launches in 1H 2025, the innovation positions Godiva at the forefront of consumer demand, ensuring continued relevance and competitiveness against both global and regional players. Competitors including Confiserie Bachmann (Dubai-Style chocolate bar pistachio kunafa) and Läderach (FrischSchoggi Dubai pistachio kunafa) have also leaned into this flavor inspiration, underscoring its growing influence across premium chocolate launches worldwide.
In Hong Kong SAR, the chocolate confectionery market is highly competitive. Lindt and Godiva are among the top players by market share overall, and additionally Godiva holds a strong position in the direct-to-consumer (DTC) channel, with a commanding share of the market, alongside European rivals like Venchi.
Market Implications
Strategic market agility: By introducing its own version of the viral Dubai kunafa-pistachio chocolate bar, Godiva is showing it can adapt to global consumer trends. This move reinforces the brand's premium image while attracting a new, trend-conscious audience.
Intensifying competitive dynamics: Rivals such as Läderach and Confiserie Bachmann have also leveraged this popular flavor in markets around the world, signaling intensifying competition in pistachio-inspired premium chocolates.
Channel strategy: Godiva's established channel strategy leverages a dual-pronged approach. Its direct-to-consumer (DTC) channels, including boutiques and e-commerce, build exclusivity and allow for premium storytelling. This is balanced with extensive supermarket distribution to ensure the widest possible market reach. The strategy effectively maintains brand control while maximizing mass market accessibility.