Godiva Japan has unveiled its latest indulgence for ice cream lovers: the Godiva Cup Ice Cream Pistachio Chocolate, now available at convenience stores nationwide. This new offering promises a premium dessert experience in a convenient format, appealing to both chocolate enthusiasts and those seeking a touch of luxury in everyday life.
The product features a visually striking two-toned ice cream, consisting of a rich and nutty pistachio ice cream layer paired with a decadent milk chocolate ice cream. This duo is encased in a crackling chocolate shell made with Godiva's signature Belgian chocolate for an added layer of sophistication. With every spoonful, consumers will experience the satisfying snap of the chocolate coating, followed by the harmonious blend of pistachio and milk chocolate flavors.
Godiva has launched the product in convenience stores nationwide starting in late August 2025, with a gradual rollout to supermarkets from September 15, 2025. The brand encourages consumers to "break through" the chocolate top for a multisensory experience that combines texture, aroma, and taste.
Riding On The Pistachio Phenomenon
Pistachio has emerged as one of the year’s trendiest flavors in chocolate worldwide and Japan is no exception. Competitors like Pierre Marcolini and ROYCE’ have highlighted pistachio in Valentine’s Day assortments, while Lindt incorporated it into its Dubai-style chocolate pralines earlier this year.
A Year of Relentless Innovation
This ice cream launch is part of Godiva’s relentless product push in 2025, particularly in Japan. In the first quarter alone, the brand released:
Valentine’s Day tablets like Dark Chocolate Rose and Milk Chocolate with Vanilla
The Fortune Chocolat Collection for seasonal gifting
Chocolate-coated potato chips in three flavors—a playful twist that captured social media attention
The summer brought the Summer Collection 2025, designed to be eaten chilled, while August introduced Chocolate Butter—a spread with 99% cacao for culinary creativity. These innovations showcase Godiva’s willingness to experiment beyond traditional chocolates, positioning the brand as an everyday indulgence provider.