FIX Dessert Chocolatier Expands to Singapore’s Changi Airport, Marking The Next Stage Of Global Growth
Dubai’s viral chocolate sensation, FIX Dessert Chocolatier, is continuing its rapid international rollout — this time landing in Singapore’s Changi Airport Terminal 1. Starting November 3, travelers from around the world will be able to purchase “The Original Dubai Chocolate” at one of the world’s busiest and most recognizable airports.
What began in Dubai as a small confectionery brand known for its over-the-top chocolate creations and playful branding has now become a fast-moving export story. The Changi opening follows a recent high-profile pop-up at Harrods Chocolate Hall in London, the brand’s first European debut, which ran until late November.
This multi-market expansion positions FIX alongside a growing wave of European, American, and Middle Eastern confectionery brands scaling internationally via premium retail and travel-hub placements. Ritter Sport has deepened its UK footprint with expanded listings in Tesco Express and a seasonal rollout for its Mini Towers, while Russell Stover introduced its “Dubai Style Chocolates” across Walgreens in the United States. Bissinger’s secured distribution through World Market, Viele entered Morrisons, and Lacta launched new caramel chocolates in Brazil. Labuchoc expanded in Saudi Arabia, Valor in Croatia, and SNA’AP Chocolates debuted in Hong Kong’s CitySuper stores.
Together, these moves reflect a powerful global push in the premium chocolate and dessert segment — one increasingly defined by cross-border storytelling, viral-ready aesthetics, and the fusion of local tastes with global retail ambition.
Industry Trends And Themes
Global travel-hub expansion: Chocolate brands continue to heavily target airports and travel-retail zones to reach international consumers. Example: FIX Dessert Chocolatier’s new outlet at Singapore Changi Airport; Lindt’s first Asia-Pacific boutique opened in Changi this year.
European heritage meets global retail: Legacy European chocolatiers are broadening their reach through mainstream and premium retailers. Example: Ritter Sport’s Tesco Express and seasonal UK expansion; Valor’s Croatian distribution rollout.
Middle Eastern brands are rewriting the export map: For decades, chocolate exports flowed into the Gulf — now they’re flowing out. The Middle East is no longer a consumption market; it’s becoming an origin of trend-setting chocolate formats — a first in the category’s modern history. Example: FIX Dessert Chocolatier, Vanelli, and Bolçi are all Dubai-origin brands landing in Europe and Asia.
“Dubai Style” is emerging as a global sub-genre: What began as a localized aesthetic — pistachio cream, kunafa-based crunchy textures — has become a repeatable format with commercial legs. “Dubai Style” is maturing from novelty into a recognized product class, similar to “Belgian” or “Swiss,” signaling a new regional identity entering global chocolate taxonomy. Example: FIX, Vanelli, Bolçi, Lindt and countless other brands have launched their versions across markets from Hong Kong to Ireland.