News: Doritos is set to introduce Lemon Pepper chips to store shelves in early 2027 as a limited-time offering. The new variety will combine the brand’s signature corn chip crunch with lemon pepper seasoning, a flavour that Doritos says is gaining popularity across the US food market.
According to the brand, lemon pepper has become increasingly popular among consumers, prompting the company to bring the seasoning into its iconic tortilla chip format. The launch adds another variety to Doritos’ portfolio of limited-time offerings, with the chips expected to be available for a limited period from early 2027.
Context:
Market Leadership: Doritos is one of the leading brands in the US chips and crisps market, with a particularly strong position in the tortilla chips segment.
Continued Product Innovation: The Lemon Pepper launch continues Doritos’ active product innovation cadence in 2026. New launches by the brand this year include Doritos Protein in Nacho Cheese and Sweet & Tangy BBQ varieties, as well as a cross-brand collaboration with Lay’s, Ruffles and Cheetos that saw popular flavours and formats mixed across the snack brands.
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