Definitions [Sweet Biscuits And Cookies]
Scope
This report provides an in-depth exploration of the sweet biscuits and cookies industry, examining current market dynamics (including market share and price positioning), flavor preferences, and major players.
Definitions
Products
Sweet biscuits and cookies are baked snack products typically made from a dough or batter comprising flour, sugar, fat (such as butter or oil), and often leavening agents. They are characterized by their sweet taste and are commonly flavored with ingredients like chocolate, fruit, spices, or nuts. These products can vary widely in texture—from soft and chewy to crisp and crunchy—and are usually consumed as a treat or accompaniment to beverages like tea or coffee. Retailers typically display such products in dedicated sweet biscuit and cookie aisles.
Product Formats
Sweet biscuit and cookie products include:
Cones
Chocolate-coated wafers typically displayed on biscuit and cookie aisles
Sweet biscuit and cookie products exclude:
Chocolate-coated wafers typically displayed on chocolate confectionery aisles
Variants
‘Chocolate-Coated Biscuits/Cookies’ are sweet baked products that consist of a biscuit or cookie base covered fully or partially with a chocolate or cocoa-based coating. The biscuit/cookie component is typically made from ingredients such as flour, sugar, fat, and leavening agents. The coating may include cocoa butter-containing chocolate (milk, dark, or white) or compound chocolate, which uses cocoa powder and vegetable fats as alternatives to cocoa butter. These coatings may be referred to as chocolate or cocoa coatings, depending on composition and regional labeling standards.
‘Cookies' are sweet baked goods made from a flour-based dough or batter, typically containing higher fat and sugar content than biscuits. They are often characterized by a soft, chewy, or dense texture, although some may be crisp. Common cookie types include chocolate chip, oatmeal raisin, double chocolate, and bakery-style "jumbo" cookies. Cookies are typically chunkier and more indulgent than biscuits and are marketed as ‘cookies’.
‘Wafers’ are thin, crisp, and dry baked products made from a light batter that is cooked between patterned plates to create a characteristic grid-like texture. They are typically layered with sweet fillings such as chocolate, hazelnut, vanilla, or cream, forming multi-layered snack items.
‘Biscuits’ refer to baked snack products made from a flour-based dough that is rolled and shaped before baking. They are usually dry, crisp or crunchy in texture, and often include varieties such as plain biscuits, and filled or cream sandwich biscuits.