Scope
This report provides an in-depth exploration of the chips & crisps industry, examining current market dynamics (including market share and price positioning), flavor preferences, product launches, and major players.
Definitions
Products
Chips and crisps refers to the aggregate of savoury snack products made from potatoes, other vegetables, fruits, grains, legumes and other ingredients, which may be whole or sliced ingredients, doughs, pastes, flours, starches or other processed bases, and may be fried, baked, extruded or prepared using other manufacturing methods to produce a crisp or crunchy texture. Products are typically sold ready to eat and categorized by retailers within chips and crisps or equivalent savoury snack categories.
Product Formats
Chips and crisps products include:
Potato chips and crisps, including potato sticks and potato straws
Tortilla chips and crisps
Corn chips and crisps
Extruded snacks and puffs, regardless of shape, ingredients, flavour or seasoning
Pretzel sticks and crisps
Bagel crisps
Pita chips and crisps
Vegetable chips, crisps and straws
Fruit chips, crisps and straws
Papadum
Naan crisps
Grain chips and & crisps such as lentil crisps, rice crisps
Chips and crisps products exclude:
Popcorn
Pork rinds and other products made primarily from rendered or fried animal skin
Crispy meat snacks, including meat-based crisps
Jerky and other dried meat snacks
Variants
‘Potato Chips & Crisps’ refers to products made primarily from potatoes, typically cut, sliced, formed or processed into thin pieces, sticks or straws and fried, baked or otherwise cooked to produce a crisp texture. This variant includes products commonly marketed as potato chips, potato crisps, potato sticks or potato straws. It also includes products explicitly marketed, positioned and categorized by retailers as potato chips or crisps, regardless of their actual manufacturing process. For example, Pringles is included in this variant despite being manufactured using a formed potato-based dough and an extrusion or similar forming process, rather than being made from conventional sliced potatoes.
‘Tortilla & Corn Chips & Crisps’ refers to chips and crisps made primarily from tortilla-based dough, corn or corn-based dough, meal or flour, typically processed through cutting, forming, frying, baking, extrusion or other manufacturing methods. Products may be made from whole or processed ingredients and may be seasoned or flavoured. This variant includes products explicitly marketed, positioned and categorized by retailers as tortilla chips, tortilla crisps, corn chips or corn crisps, regardless of their actual manufacturing process. For example, extruded products are included in this variant when they are explicitly marketed and categorized as tortilla chips or corn chips, even if they are not produced from conventionally cut or formed tortillas or corn-based dough.
‘Other Chips & Crisps’ refers to all chips and crisps products that do not fall within the Potato Chips & Crisps, Tortilla & Corn Chips & Crisps variants. This includes extruded snacks and puffs not classified as potato chips or crisps; pretzel sticks and crisps; bagel crisps; pita chips and crisps; vegetable chips, crisps and straws; fruit chips, crisps and straws; papadum; naan crisps; grain crisps such as lentil crisps and rice crisps; and other comparable products within the overall category. Products are classified in this variant regardless of their base ingredients, shape, flavour, seasoning or manufacturing method, unless they meet the inclusion criteria for one of the other variants.