Chocolate Confectionery In The United Arab Emirates [September 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Consumption Indicators

   1. Per Capita Consumption (Annual)

6. Recent Developments

   1. Product Launches (Year To Date)

7. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In the UAE, there are over 170 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is relatively small, representing a low single-digit share of the overall market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is in the low single digits.

6. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

7. Hazelnut is the top chocolate confectionery flavor.

Consumption Indicators

1. Per capita consumption in the UAE is estimated to be under mid-single digit kilograms.

Recent Developments

1. Dubai chocolate-inspired innovations feature prominently among product launches to date.

Competitive Landscape

1. Brands from the United States of America hold the largest share of the market.

2. Cadbury and Galaxy are the overall market leaders.

3. Cadbury leads the milk chocolate segment, while Lindt leads dark chocolate, and Hershey’s leads white chocolate.

4. Ritter Sport is the leader in vegan, Sugar Free D’lite leads in sugar-free.

5. Lindt leads across bar and box formats, while Cadbury leads in bags.

6. Store brands have a meaningful presence with Carrefour being the leading store brand.

7. Across the pricing spectrum, Snickers leads in the first quartile, Cadbury in the second, Lindt in the third, and Choco Zen in the fourth quartile.

8. Cadbury leads in the supermarket channel, while Chocolala is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Cadbury

2. Carrefour

3. Ferrero

4. Lindt