Chocolate Confectionery In Turkey [July 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Consumption Indicators

   1. Per Capita Consumption (Annual)

6. Recent Developments

   1. Product Launches (Year To Date)

7. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. Turkey is home to over 80 chocolate confectionery brands.

2. Milk chocolate is the largest segment.

3. The better-for-you (BFY) segment represents a single digit share of the overall market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is significant estimated to account for a single digit share of the market.

6. Brands positioned in the first quartile of the price spectrum lead in terms of market share.

7. Hazelnut is the most popular flavor across chocolate confectionery offerings.

Consumption Indicators

1. Per capita consumption in Turkey is estimated in the low single digit kilograms annually.

Recent Developments

1. To date, product launches have leaned heavily towards pistachio flavors.

Competitive Landscape

1. Brands from the Turkey hold the largest share of the market.

2. Ülker is the overall market leader.

3. Ülker leads the milk chocolate confectionery segment, Ülker leads dark, and Nestle leads white.

4. Patiswiss leads the vegan segment, Elit Chocolate leads the sugar-free segment, and Jovia Çikolata leads the organic segment.

5. Ülker leads across bars, bags, and box formats.

6. Vince is the leading store brand.

7. Across the pricing spectrum, Ülker leads in the first quartile, Torku in the second, Nestle in the third, and Lindt in the fourth quartile.

8. Ülker leads in the grocery channel, while Kahve Dünyası is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Eti

2. Kahve Dünyası

3. Nestlé

4. Ülker