Chocolate Confectionery In Switzerland [November 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Consumption Indicators

   1. Per Capita Consumption (Annual)

6. Recent Developments

   1. Product Launches (Year To Date)

7. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In Switzerland, there are over 100 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is represents a mid-single digit share of the market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is significant accounting for at least a mid-single digit share of the market.

6. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

7. Hazelnut is the top chocolate confectionery flavor.

Consumption Indicators

1. Per capita consumption in Switzerland is estimated to be in the high single digit kilograms annually.

Recent Developments

1. Dubai chocolate and matcha flavors were among the top flavors in new chocolate launches to date.

Competitive Landscape

1. Switzerland holds the highest share of the global chocolate market.

2. Lindt is the overall market leader.

3. Lindt leads the milk, and dark chocolate confectionery segments while Lindt and Chocolats Halba lead the white chocolate confectionery segment.

4. Migros tops the vegan segment, Frey leads in sugar-free, and Naturaplan leads organic.

5. Lindt leads bar and box formats, and Chocolats Halba leads bag formats.

6. Migros stands out among store brands.

7. Across the pricing spectrum, Coop leads in the first quartile, Frey in the second, Lindt in the third, and Migros in the fourth quartile.

8. Lindt leads in the supermarket channel, while Läderach is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Frey

2. Läderach

3. Lindt