Industry Update: Chocolate Confectionery In Sweden [October 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are roughly 80 chocolate confectionery brands in Sweden.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by boxes.

5. Store brands hold a single digit share of the market.

6. Brands in the third quartile of the price spectrum account for the majority of market share.

7. Salty flavors are among the most popular.

Recent Developments

1. Flavor innovations stand out among product launches to date.

Competitive Landscape

1. Brands from Sweden account for the highest share of the market.

2. Marabou is the market leader overall.

3. Marabou leads the milk chocolate confectionery segment, Lindt leads dark, and Treatville leads white.

4. Green Star leads the vegan/plant-based segment, Cloetta leads the sugar-free segment, and Änglamark leads the organic segment.

5. Marabou leads the bar, and box formats. Fazer and Cloetta lead the bag format.

6. ICA Selection is the leading store brand.

7. On the price spectrum, Cloetta leads the bottom quartile in terms of market share, Fazer leads the second quartile, Marabou leads the third quartile, and Renée Voltaire leads the top quartile.

8. Marabou is the leading brand in the grocery channel, and Lakrids by Bülow leads the DTC channel.

Competitor Profiles

1. Änglamark

2. Cloetta

3. Lakrids by Bülow

4. Lindt

5. Marabou