Chocolate Confectionery In Singapore [September 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Consumption Indicators

   1. Per Capita Consumption (Annual)

6. Recent Developments

   1. Product Launches (Year To Date)

7. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In Singapore, there are over 60 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is relatively small, representing a low single-digit share of the overall market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is negligible, with share close to zero.

6. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

7. Almond is the top chocolate confectionery flavor.

Consumption Indicators

1. Per capita consumption in Singapore is estimated to be at mid-single digit kilograms.

Recent Developments

1. Product launches to date were noticeably centered around localized flavors and seasonal launches.

Competitive Landscape

1. Brands from the United Kingdom hold the largest share of the market.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk chocolate segment, while Lindt leads dark chocolate, and Hershey’s leads white chocolate.

4. Ritter Sport is the leader in vegan, Sugarless Confectionery leads in sugar-free, and Green & Black’s leads in organic.

5. Cadbury leads across bar and bag formats, while Ferrero leads in boxes.

6. Store brands have no meaningful presence with Heritage Farm being the only noticeable store brand.

7. Across the pricing spectrum, Cadbury leads in the first quartile, KitKat in the second, Lindt in the third, and Venchi in the fourth quartile.

8. Cadbury leads in the supermarket channel, while Venchi is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Awfully Chocolate

2. Cadbury

3. Lindt

4. Venchi