Industry Update: Chocolate Confectionery In Singapore [October 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are roughly 90 chocolate confectionery brands in Singapore.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brand share is virtually nil.

6. Brands in the first quartile of the price spectrum account for the majority of market share.

7. Almond is among the most popular flavors.

Recent Developments

1. Product launches to date have heavily focused on innovative flavors, as well as seasonal launches for Easter and Mid Autumn Festival.

Competitive Landscape

1. Brands from the United Kingdom and Italy account for the highest share of the market.

2. Cadbury is the market leader overall.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads dark, and Hershey’s leads white.

4. Ritter Sport dominates the vegan/plant-based segment, Sugarless Confectionery dominates the sugar-free segment, and Loving Earth leads the organic segment.

5. Cadbury leads the bar format, Ferrero leads the box format, and KitKat and Cadbury lead the bag format.

6. Store brand presence is virtually nil in Singapore.

7. On the price spectrum, Cadbury leads the bottom quartile in terms of market share, Ritter Sport leads the second quartile, Lindt leads the third quartile, and Feastables and Zaini leads the top quartile.

8. Cadbury is the leading brand in the grocery channel, and Venchi leads the DTC channel.

Competitor Profiles

1. Awfully Chocolate

2. Cadbury

3. Ferrero

4. Godiva

5. Lindt

6. Ritter Sport

7. Venchi