Industry Update: Chocolate Confectionery In New Zealand [September 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 90 chocolate confectionery brands in New Zealand.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brands are almost non-existent.

6. Brands in the bottom quartile of the price spectrum account for the majority of market share.

7. Caramel is among the most popular flavors.

Recent Developments

1. New flavors (notably baked goods, caramel-inspired, and niche nut flavors), stand out among product launches to date.

Competitive Landscape

1. Brands from the United Kindgom account for the highest share of the market.

2. Cadbury is the market leader overall.

3. Cadbury leads the milk chocolate confectionery segment, Whittaker’s leads the dark segment, and Whittaker’s also leads white.

4. Pico Chocolate leads the vegan/plant-based segment, while Well Naturally dominates the sugar-free segment. Pico Chocolate also dominates the organic segment.

5. Whittaker’s and Cadbury lead the bar format, while Cadbury leads the bag, box, and jar formats.

6. There are no major store brands.

7. On the price spectrum, Cadbury leads the bottom quartile in terms of market share, M&M’s leads the second quartile, Lindt leads the third quartile, and Wellington Chocolate Factory leads the top quartile.

8. Cadbury is the leading brand in the grocery channel, Devonport Chocolates leads the DTC channel.

Competitor Profiles

1. Cadbury

2. Hogarth Chocolate

3. Wellington Chocolate Factory

4. Whittaker’s