Chocolate Confectionery In New Zealand [June 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. New Zealand is home to nearly 70 chocolate confectionery brands.

2. Milk chocolate is the largest segment, followed by dark chocolate.

3. The better-for-you (BFY) segment represents a single digit share of the overall market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is negligible.

6. Brands positioned in the first quartile of the price spectrum lead in terms of market share.

7. Caramel is the most popular flavor across chocolate confectionery offerings.

Recent Developments

1. To date, product launches have been heavily tied to seasonal offerings and associated flavors

Competitive Landscape

1. Brands from the United Kingdom hold the largest share of the market.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk chocolate confectionery segment, Whittaker's leads dark, and Whittaker's leads white.

4. Lindt leads the vegan segment, Well Naturally leads the sugar-free segment, and Pico Chocolate leads the organic segment.

5. Whittaker's leads in bars, Cadbury leads in bags, Ferrero and Cadbury lead in box formats, and M&M's leads in jar formats.

6. There is no leading store brand.

7. Across the pricing spectrum, Cadbury leads in the first quartile, Kinder in the second, Lindt in the third, and Hogarth Chocolate in the fourth quartile.

8. Cadbury leads in the grocery channel, while Devonport Chocolates is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Cadbury

2. Devonport Chocolates

3. Lindt

4. Whittaker’s