Industry Update: Chocolate Confectionery In Malaysia [October 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are roughly 70 chocolate confectionery brands in Malaysia.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars and bags are the most popular packaging format.

5. Store brand share is virtually nil.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Almond is the most popular flavor.

Recent Developments

1. Product launches to date have focused on new flavors.

Competitive Landscape

1. Brands from the United Kingdom account for the highest share of the market.

2. Cadbury is the market leader overall.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads dark, and Hershey’s leads white.

4. Godiva dominates the vegan/plant-based segment, and Royal de Dolton dominates the sugar-free segment. The organic segment is virtually nil in Malaysia.

5. Cadbury leads the bar format, Beryl’s leads the box format, and Cadbury leads the bag format.

6. Store brand presence is virtually nil in Malaysia.

7. On the price spectrum, M&Ms leads the bottom quartile in terms of market share, Cadbury leads the second quartile, Ritter Sport leads the third quartile, and Beryl’s leads the top quartile.

8. Cadbury is the leading brand in the grocery channel, and Beryl’s leads the DTC channel.

Competitor Profiles

1. Cadbury

2. Beryl’s

3. Godiva

4. Royal de Dolton

5. ROYCE’