Industry Update: Chocolate Confectionery In Kuwait [April 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 120 chocolate confectionery brands in Kuwait.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Pouches are the most popular packaging format.

5. Store brand share is negligible.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Hazelnut is the most popular flavor.

Recent Developments

1. To date, product launches have been few, and predominantly driven by premium brands.

Competitive Landscape

1. Brands from the United States of America account for the highest share of the market.

2. Cadbury is the market leader overall.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads the dark segment, and Hershey’s leads white.

4. KitKat is the only major player in the vegan segment, while Canderel leads the sugar-free segment and Cote D’Or and Natureland are the only significant players in the organic segment.

5. Lindt leads the bar and box formats, while Cadbury leads the bag format and M&M’s and Smarties lead the jar format.

6. Carrefour is the leading store brand.

7. On the price spectrum, Nestle leads the bottom quartile in terms of market share, Cadbury leads the second quartile, Lindt leads the third quartile, and Guylian and Läderach lead the top quartile.

8. Cadbury is the leading brand in the grocery channel, and Chac'Late Sweets leads the DTC channel.

Competitor Profiles

1. Cadbury

2. Chac'Late Sweets

3. Galaxy

4. Guylian

5. Läderach

6. Lindt