Chocolate Confectionery In Indonesia [August 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Consumption Indicators

   1. Per Capita Consumption (Annual)

6. Recent Developments

   1. Product Launches (Year To Date)

7. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. Indonesia is home to over 70 chocolate confectionery brands.

2. Milk chocolate is the largest segment.

3. The better-for-you (BFY) segment represents a single-digit share of the overall market.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is significant, estimated to account for a single-digit share of the market.

6. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

7. Cashew is the most popular flavor across chocolate confectionery offerings.

Consumption Indicators

1. Per capita consumption in Indonesia is estimated to be under one kilogram annually.

Recent Developments

1. Dark chocolate and Dubai chocolate-inspired offerings stood out among product launches to date.

Competitive Landscape

1. Brands from Indonesia hold the largest share of the market.

2. SilverQueen is the overall market leader.

3. Delfi leads the milk chocolate confectionery segment, Dark Wonder leads dark, and SilverQueen leads white.

4. Van Houten leads the vegan segment. There are no significant players in the sugar-free and organic segments.

5. SilverQueen leads across bars, Ferrero in box, and Indomaret in bag formats.

6. Indomaret is the leading store brand.

7. Across the pricing spectrum, Indomaret leads in the first quartile, SilverQueen in the second, Kinder in the third, and Lindt in the fourth quartile.

8. SilverQueen leads in the grocery channel, while RR Chocolate is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Indomaret

2. RR Chocolate

3. SilverQueen