Industry Update: Chocolate Confectionery In Finland [September 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 80 chocolate confectionery brands in Finland.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brands hold a single digit share of the market.

6. Brands in the third quartile of the price spectrum account for the majority of market share.

7. Salty flavors are among the most popular.

Recent Developments

1. Product launches to date have focused on new flavors.

Competitive Landscape

1. Finnish brands account for the highest share of the market.

2. Fazer is the market leader overall.

3. Fazer leads the milk and dark chocolate confectionery segments, while Panda leads the white segment.

4. Lindt leads the vegan/plant-based segment as well as the sugar-free segment. Foodin leads the organic segment.

5. Fazer leads the bar, box and bag formats.

6. Pirkka is the leading store brand.

7. On the price spectrum, Marabou leads the bottom quartile in terms of market share, Kinder leads the second quartile, and Fazer leads the third quartile. Baileys leads the top quartile.

8. Fazer is the leading brand in the grocery channel, and Tallipihan Suklaapuoti leads the DTC channel.

Competitor Profiles

1. Fazer

2. Lindt

3. Marabou

4. Tallipihan Suklaapuoti