Brands To Watch In Thailand's Chocolate Confectionery Sector [2025]
Thailand’s chocolate market in late 2025 is a study in contrasts: per-capita consumption remains below one kilogram, yet premiumisation is accelerating fast. Milk chocolate still commands nearly two thirds of the market, daily impulse and festive gifting drive volume, and Japanese and Swiss brands enjoy near-luxury status. Beneath the KitKat–Hershey’s duopoly, a sharp divide is emerging between mass-market players and a rising tier of prestige, craft, and experiential brands. These names — from volume leaders to rapid-expansion ultra-premium and Thai craft pioneers — are shaping the market’s next phase and merit close attention.