Industry Update: Chocolate Confectionery In Australia [October 2024]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 200 chocolate confectionery brands in Australia.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brands hold a single digit share of the market.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Caramel is among the most popular flavors.

Recent Developments

1. New flavors (notably baked goods and caramel flavors), stand out among product launches to date.

Competitive Landscape

1. Brands from the United Kingdom account for the highest share of the market.

2. Cadbury is the market leader overall.

3. Cadbury leads all three chocolate confectionery segments i.e., milk, dark, and white.

4. Pana Organic leads the vegan/plant-based segment, Well Naturally leads the sugar-free segment. Pana Organic also leads the organic segment.

5. Cadbury leads the bar, box and bag formats.

6. Coles is the leading store brand.

7. On the price spectrum, M&M’s and Whittaker’s lead the bottom quartile in terms of market share, Cadbury leads the second quartile, Lindt leads the third quartile, and Koko Black leads the top quartile.

8. Cadbury is the leading brand in the grocery channel, and Haigh’s Chocolates leads the DTC channel.

Competitor Profiles

1. Cadbury

2. Darrell Lea

3. Haigh’s Chocolates

4. Koko Black

5. Lindt

6. Pana Organic